“Fairly truthful”: The impact of perceived effort, fairness, relevance, and sensitivity on personal data disclosure

Contribution: 
Research article
Keywords: 
disclosure
privacy protection behaviour
online survey
relevance
sensitivity
fairness
Reference: 
Malheiros, M., Preibusch, S., Sasse, M. A. (2013). "Fairly truthful": The impact of perceived effort, fairness, relevance, and sensitivity on personal data disclosure. Trust and Trustworthy Computing. ( pp.250-266). London Springer Berlin Heidelberg.
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Summary / Abstract: 

In a simulated market research questionnaire on Mturk , participants were asked to disclose 17 open-ended items which varied by hypothesized fairness, relevance, sensitivity, and effort. Responders were then contacted and invited to a follow up questionnaire. Perceived fairness was a strong predictor of item disclosure, whereas relevance, sensitivity, and effort were weak or null predictors. Perceived fairness did have positive effect on reported truthfulness, whereas perceived sensitivity had a negative effect on reported truthfulness. Reciprocity personality scores correlated with disclosure, whereas Westin privacy categories did not (as expected).